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BIG CHOP - Learn MoreUpdated a year ago


Innovation meets Zero Waste

As part of our innovation process, sometimes we end up with extra stock that doesn’t quite make the cut anymore, or we may decide that we don't love a particular length or even want to work on a new texture. We don't believe in throwing high quality hair away though, so we’ve created the ‘Big Chop’ (pun intended). Think of it as our virtual Ruka market stall.


A lot of people hate discount culture but what we hate is wasteful culture. Protective styling need not break the bank, and expanding your hair wardrobe shouldn't be a privilege reserved for the few - and so we're always excited about getting our products to our wider community, and to those seeking for more affordable options. 

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