FAQ'sUpdated 15 days ago
What is the Curly Girls Club?
The new Curly Girls Club is our point-based loyalty system featuring multiple tier levels. As you engage with us and shop, you’ll unlock higher tiers with exclusive perks, rewards, and member-only benefits. You can track your points, view your tier status, and manage your perks anytime through the Loyalty Hub in your account!
What happened to the old Curly Girls Club and why did you change it?
We listened to our community! We wanted to give you even more rewards, better perks, and a loyalty experience designed to grow alongside you. So, we evolved the Curly Girls Club into an upgraded, point-based loyalty program that gives you more ways to save and celebrate your crown.
How do I sign up?
Joining is super easy! Simply click the Rewards button located at the bottom right of our website to get started and create your account.
Is it free to join?
Absolutely! It is 100% free to join the Curly Girls Club.
How can I earn points?
There are plenty of ways to rack up points! You can earn points by:
Shopping with us
Following us on our social channels
Completing special extra missions that we drop from time to time for bonus points!
How can I redeem my points?
Head over to the Rewards Hub in your account to convert your hard-earned points into voucher discounts (e.g., exchange your points for £X off your next order). Apply your reward at checkout and enjoy the savings!
Can I buy from Ruka Hair without a membership?
Yes! You are always welcome to make a one-time purchase as a guest. Simply shop as normal without logging into a member account at checkout.
What is the difference between this loyalty program and the Co-Creator Programme?
While the Curly Girls Club is our open-to-all loyalty program designed to reward every member of our community with points, discounts, and perks as they shop, our Co-Creator Programme is a specialized initiative for creators looking to collaborate closely with us on content, product development, and brand partnerships.